Do you remember the times when, to watch your favourite show, you had to be in front of the television at the proper time, and sit through minutes and minutes of ads?
One of the results of the evolving technology trends in media and entertainment industry is the major modifications that the whole idea of advertising is beginning to go through. Formerly an essential of television, now as a lot of the consumption of content has relocated online on paid-for services, particularly for the newer generations who may not even own a TV, the format of ad-breaks is becoming obsolete. Instead, ads are adapting to social networks, and large media figures like Vincent Bolloré must be knowledgeable about this issue in this time of change. The digital media trends 2018 show how adverts are becoming shorter, interactive, and bolder.
As we read any sort of material summarising the view on the future of broadcasting 2018, one of the main aspects is possibly something we have actually been a part of: the tremendous rise in popularity of digital platforms for media consumption. Instead of releasing one episode per week, producers like Luca Bernabei are today considering launching whole seasons of a tv show at once, so that viewers can binge-watch it episode after episode in the span of a couple of days. The development of new broadcast technology is also affecting the shape of the content, with some exploratory interactive work that lets the viewers consider the path of the story.
Watching the latest popular generation of TV content, even in light-hearted genres such as comedy, it becomes clear that there is a variation in the themes and subjects which are brought up. The current trends in television shows present an increased variety of inclusion, for example in terms of character status and personal identity; this comes on account of demands for a more accurate representation of the actual members of the societies and groups which are being represented. Furthermore, countless shows are interweaving deeper social matters in their storylines, so that they might be both engaging and educational at the same time.
After considering a comprehensive media and entertainment industry overview, there are a few phenomena which have only risen in the very last handful of years. An example is that of diversification with regards to the country in which a show is broadcasted. Rather than subtitling or dubbing a foreign show, for example, content like that originally produced by Marianne Furevold-Boland has been completely tailored to the culture of the target audience, essentially producing a brand-new piece of media with differing characters and actors, where the storylines are adjusted to the localised norms and traditions. This is distinctly one among the new trends in television broadcasting to watch out for.